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Kool Instincts Design founder, Reziel Friedman, has come a long way with his passion for art in architecture and design. Growing up in the vibrant city of Montreal Reziel has been frequently visiting with his family the most beautiful parts of the city like Old Montreal, the Old Port and so on. While strolling the street of the city he was captivated by the beauty of the city's art, design, architecture and everything surrounding him.

His strong favor to all this motivated him to bring about new life in various areas. His clients include high-end restaurants, modern boutiques, professional offices and art galleries. His clientele is most pleased with the charm and the vibe he creates in the atmosphere